About Handblock Suit's and Saree's
Reviving Heritage Fashion: How Bagru Art is Making Handblock Suits & Sarees a Global Trend
The timeless charm of handblock suits and handblock sarees is once again in the spotlight, thanks to the efforts of Priya Pathak and her co-founders at Bagru Art — Himanshu Gaur and Sanjay Lalwani. Together, this visionary trio has built a brand that not only celebrates India’s rich textile heritage but also makes it accessible to a modern, global audience. Their online platform, www.bagruart.com, is now a trusted destination for those seeking authentic, handcrafted, and sustainable ethnic wear.
Rooted in the heart of Rajasthan, the art of handblock printing uses wooden blocks and natural dyes to create beautiful, organic designs on cotton fabrics. This traditional process gives each block print suit set or cotton saree a unique character. At Bagru Art, the focus is on preserving this heritage while reimagining it for today’s wardrobe. Under the creative leadership of Priya Pathak, the brand blends traditional motifs with modern silhouettes — from mulmul sarees and chanderi handblock suits to elegant cotton suits with dupatta — making each collection timeless and trendsetting.
Sanjay Lalwani, co-founder and digital lead, has played a pivotal role in establishing Bagru Art’s online presence. He manages the full digital ecosystem — from SEO to performance marketing — ensuring www.bagruart.com offers a seamless and engaging shopping experience. Beyond tech, Sanjay is deeply involved in vendor negotiations and new design development, working directly with artisans in Bagru and Jaipur to create exclusive prints that reflect both heritage and innovation. His dual role in tech and sourcing helps keep the brand fresh, competitive, and customer-focused.
Himanshu Gaur, known for his deep understanding of market demand, leads customer relationship management and product selection. His direct engagement with buyers helps the brand stay aligned with real customer preferences. He’s also closely involved in forming strategic vendor partnerships, ensuring Bagru Art gets the best-quality fabrics and handcrafted materials at the right value. From choosing the perfect indigo shades to finalizing festive season bestsellers, Himanshu’s eye for detail makes each product appealing and season-ready.
Together, this team has transformed Bagru Art into more than just a clothing label — it's a cultural revival movement that honors India’s artisan communities. The brand continues to grow with a strong focus on eco-friendly ethnic wear, organic cotton clothes, and artisan-made products that are both beautiful and responsible. Whether it’s a soft handblock dress material for everyday comfort or a bold indigo saree for a celebration, each piece tells a story of tradition, craftsmanship, and care.
Explore the journey of handcrafted excellence at
👉 www.bagruart.com